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Artificial Intelligence

Explore leading expert insights on the world of Artificial Intelligence (AI) and leverage the latest AI trends, innovations, and technologies!
  • AI tools like Claude are changing software development, increasing efficiency, democratizing coding, and reshaping industry norms.
    Technology & Innovation

    Why Claude is the next big thing in software development

    Jan 17, 2025

    5 min

  • Arm PCs face growing pains with compatibility, but their unmatched battery life and AI potential position them as the future of tech.
    Technology & Innovation

    What Arm PC return rates reveal about the future of computing

    Jan 16, 2025

    3 min

  • Generative AI simplifies Kubernetes, automating troubleshooting, scaling, and optimizing performance for modern cloud-native IT.
    Technology & Innovation

    Making Kubernetes simpler with AI-driven solutions

    Jan 16, 2025

    4 min

  • Natural language programming is affecting software creation, blending AI and human expertise to expand access, and boost innovation & coding.
    Product Design & Research

    Natural language programming and the future of software

    Jan 13, 2025

    7 min

  • Leadership & Management

    How experience management will change in 2025

    Hyper-personalisation, supported employees, and predictive AI are improving customer and employee experiences. In anticipating needs, giving real-time adjustments, and supporting innovation, businesses can drive loyalty, efficiency, and measurable success in 2025.

    January 9, 2025

  • How experience management will change in 2025
    Leadership & Management

    How experience management will change in 2025

  • The five-year forecast for AI replacing 10 percent of jobs
    Leadership & Management

    The five-year forecast for AI replacing 10 percent of jobs

  • 5 ways AI agents redefined enterprise automation in 2024
    Strategy & Transformation

    5 ways AI agents redefined enterprise automation in 2024

  • How Scotland plans to lead in AI, sustainable data centres, and cyber defense
    Strategy & Transformation

    How Scotland plans to lead in AI, sustainable data centres, and cyber defense

  • The smart way businesses can tackle cyber risks in 2025
    Strategy & Transformation

    The smart way businesses can tackle cyber risks in 2025

  • Why vector databases are the future of advanced data management
    Technology & Innovation

    Why vector databases are the future of advanced data management

  • Generative AI changes data overload into actionable insights, helping marketers predict trends, optimize strategies, and drive growth.
    Marketing & Growth

    How AI is helping businesses win with smarter marketing strategies

    Jan 9, 2025

    4 min

  • PostgreSQL’s flexibility, scalability, and ease of use are making it the top choice for AI and real-time app development across industries.
    Product Design & Research

    PostgreSQL takes the lead for AI and real-time app development

    Jan 9, 2025

    2 min

  • AI in retail boosts efficiency, but consumers still prefer human interaction. To gain trust, balance automation with personalized care.
    Marketing & Growth

    Why AI personalization in retail isn’t resonating with consumers

    Jan 9, 2025

    6 min

  • Transform IT budgeting with AI: streamline processes, predict trends, and unlock growth opportunities with smarter, data-driven strategies.
    Strategy & Transformation

    How AI can transform your IT budgeting process

    Jan 6, 2025

    6 min

  • AI is transforming enterprises with multi-agent systems, multimodal insights, and advanced search tools, unlocking unprecedented efficiency.
    Technology & Innovation

    2025 will be the year of scaled AI across enterprise tech

    Jan 6, 2025

    4 min

  • The UK harnesses AI to modernize public services, combining efficiency, transparency, and ethical innovation to redefine governance globally.
    Industry Insights

    How the UK is using AI to transform public services responsibly

    Jan 6, 2025

    4 min

  • Microsoft revolutionizes cloud computing with efficient data centers, faster hardware, secure solutions, and scalable innovations for AI.
    Technology & Innovation

    The bold hardware innovations powering Azure’s cloud evolution

    Jan 6, 2025

    3 min

  • AI is transforming enterprises with multi-agent systems, multimodal insights, and advanced search tools, unlocking unprecedented efficiency.
    Technology & Innovation

    How AWS is simplifying data and AI with SageMaker’s latest tools

    Jan 6, 2025

    3 min

  • GE’s 3D MRI model uses AI for precise imaging, real-time analysis, and cost-efficient diagnostics at scale.
    Industry Insights

    The AI innovation behind GE healthcare’s new 3D MRI model

    Jan 6, 2025

    3 min

  • AI, automation, and changing roles are reshaping tech in 2025. Innovation surges, but challenges in security and quality loom.
    Strategy & Transformation

    Where software development is heading in 2025

    Jan 2, 2025

    4 min

  • AI is changing the workplace, boosting productivity, reshaping careers, and driving innovation. Leaders must act now to stay ahead.
    Leadership & Management

    How AI Is changing the way UK employees work

    Jan 2, 2025

    3 min

  • Generative AI transforms software development by boosting productivity, automating tasks, and aligning innovation with business outcomes.
    Strategy & Transformation

    Insights on accelerating software development with AI

    Jan 2, 2025

    4 min

  • Speed is the key to staying competitive. Learn how cloud, open-source software and AI are driving rapid development and growth in businesses
    Product Design & Research

    Why speed is the most important factor in technology choices

    Jan 2, 2025

    5 min

  • AI's future depends on ethical data use, trust, and collaboration with human creators to drive innovation and build sustainable businesses.
    Technology & Innovation

    Knowledge as a service is driving the next AI boom

    Jan 2, 2025

    5 min

  • AI ads struggle with authenticity and engagement but excel in creative workflows. Discover the challenges and potential of generative AI.
    Marketing & Growth

    How consumers really feel about AI-generated ads based on NIQ data

    Jan 2, 2025

    4 min

  • Sky-high AI costs and smarter alternatives are reshaping cloud infrastructure. Can public cloud giants stay competitive as enterprises pivot?
    Technology & Innovation

    Can public clouds keep up with AI’s real demands?

    Jan 2, 2025

    4 min

  • AI coding tools boost senior developers' productivity but challenge juniors. Discover how expertise shapes success in the AI-driven market.
    Technology & Innovation

    Why experienced developers get the most out of AI coding tools

    Jan 2, 2025

    4 min

  • AI adoption accelerates, JavaScript leads, Rust rises, and DevEx reshapes workflows. Explore trends in tools, languages, and developer focus
    Leadership & Management

    The 2025 change to smarter tools and happier developers

    Dec 26, 2024

    3 min

  • Discover how top marketers integrate AI, automation, and data-driven personalization to build smarter campaigns and lasting customer loyalty
    Marketing & Growth

    Why the best marketers think differently about AI

    Dec 26, 2024

    3 min

  • ChatGPT grows with voice search, global web access, and mobile map integration, intuitive tools for smarter, real-time decision-making.
    Marketing & Growth

    ChatGPT just got better with real-time search and voice features

    Dec 26, 2024

    3 min

  • Health IT in 2025 tackles AI trust, data security, precision scaling, and equitable care with bold strategies for smarter healthcare
    Industry Insights

    Key priorities driving health IT innovation in 2025

    Dec 26, 2024

    4 min

  • AI in DevOps testing streamlines workflows, predicts risks, and boosts efficiency, cutting costs by 50% while delivering reliable software.
    Leadership & Management

    Why testing with AI is the future of DevOps success

    Dec 26, 2024

    7 min

  • Generative AI is transforming work by automating tasks, valuing adaptable talent, and integrating into daily business workflows.
    Strategy & Transformation

    GenAI is the key to smarter, faster work by 2025

    Dec 23, 2024

    3 min

  • AI impacts IT operations with proactive strategies, faster resolutions, and scalable solutions, redefining efficiency and innovation.
    Strategy & Transformation

    Why enterprises are doubling down on AI for IT operations

    Dec 23, 2024

    4 min

  • Only 1.8% of AI learners focus on ethics, risking fines, trust, and security. Responsible AI is the key to success and innovation.
    Technology & Innovation

    Why only 2% of AI professionals are interested in ethics

    Dec 23, 2024

    5 min

  • AI is set to improve customer service, automation, and global collaboration by 2025, while changing business strategies and development.
    Strategy & Transformation

    How OutSystems leaders see AI changing business by 2025

    Dec 23, 2024

    5 min

  • Explore the trends in infrastructure and operations, from virtualization shifts to AI-ready cooling and intelligent applications.
    Strategy & Transformation

    The changes that will make or break I&O strategy by 2025

    Dec 23, 2024

    4 min

  • Explore why 80% of B2B buyers are dissatisfied and how AI can change provider-customer dynamics in the business sphere.
    Strategy & Transformation

    The big letdown for B2B buyers post-purchase

    Dec 23, 2024

    3 min

  • AI agents are transforming tech, automating tasks, improving AR, and redefining collaboration—bringing in a new era of intelligent systems.
    Technology & Innovation

    AI agents are doing what no technology has done before

    Dec 23, 2024

    5 min

  • AWS simplifies enterprise AI with tools for RAG pipelines, transforming structured and unstructured data into smarter, actionable insights.
    Technology & Innovation

    AWS tackles unstructured and structured data bottlenecks with new RAG solutions

    Dec 23, 2024

    3 min

  • AI-driven automation simplifies software workflows and boosts productivity, yet raises security and adoption challenges.
    Technology & Innovation

    Microsoft’s vision for AI that handles software so you don’t have to

    Dec 23, 2024

    5 min

  • European businesses see AI’s potential but face issues like funding, ethics, and skills gaps. Bold action can tap into growth opportunities.
    Industry Insights

    How UK, France, and Belgium companies are struggling with AI

    Dec 23, 2024

    3 min

  • Streamline operations with Salesforce’s Agentforce—AI-powered automation that customizes tasks, boosts efficiency, and drives innovation.
    Technology & Innovation

    Meet Agentforce, Salesforce’s answer to smarter task automation

    Dec 23, 2024

    3 min

  • European security trends show cybersecurity focus, hybrid cloud dominance, cautious AI adoption, and IT’s influence in decision-making.
    Industry Insights

    AI adoption in European security and why it’s a slow burn

    Dec 20, 2024

    4 min

  • SAP partners with AWS to streamline cloud ERP adoption, offering AI-driven tools, modular solutions, and seamless billing for businesses.
    Technology & Innovation

    AWS and SAP partner to transform ERP with AI and automation

    Dec 20, 2024

    3 min

  • Generative AI boosts marketing ROI but faces trust hurdles. Consumers question its reliability while Google maintains dominance in search.
    Marketing & Growth

    Why GenAI’s future in search marketing depends on consumer trust

    Dec 19, 2024

    4 min

  • Generative AI transforms cognitive tasks in education, IT, and finance, boosting efficiency while reshaping jobs and workforce dynamics.
    Leadership & Management

    Jobs thought safe from automation are now facing GenAI disruption

    Dec 19, 2024

    3 min

  • AI tools are transforming code development, blending speed with complexity. Learn how humans refine AI outputs for clarity and efficiency.
    Product Design & Research

    Why AI-written code feels both brilliant and bizarre

    Dec 17, 2024

    4 min

  • Generative AI is revolutionizing healthcare with precision, efficiency, and cost savings, while posing challenges in bias and integration.
    Industry Insights

    Can AI make life-or-death decisions in healthcare?

    Dec 17, 2024

    5 min

  • AI is disrupting healthcare, blending innovation with safety to deliver faster diagnostics, smarter workflows, and life-saving treatments.
    Industry Insights

    MHRA’s new pilot tackles AI challenges in healthcare adoption

    Dec 17, 2024

    5 min

  • Chatbots impact customer interactions with instant support, personalization, and data-driven insights, boosting engagement and ROI.
    Marketing & Growth

    Build better customer connections and boost ROI with chatbots

    Dec 17, 2024

    5 min

  • AI accelerates research, fuels creative focus, and enhances audience insights while leaving innovation and empathy in the hands of humans.
    Marketing & Growth

    What AI can do for research and why it can’t replace creativity

    Dec 17, 2024

    4 min

  • Cut AI costs with AWS's Intelligent Prompt Routing, prompt caching, and a comprehensive model library built for enterprise efficiency.
    Technology & Innovation

    Reduce AI spending by 90 percent with AWS prompt caching

    Dec 17, 2024

    3 min

  • Microsoft uses AI and inclusive tools to tackle 7,000 cyberattacks per second, supporting defenders and securing the digital future.
    Technology & Innovation

    Inside Microsoft’s strategy to handle 7000 password hacks per second

    Dec 17, 2024

    3 min

  • AWS Bedrock delivers faster AI models with precise reasoning checks, tackling hallucinations and giving enterprises tailored solutions.
    Technology & Innovation

    AWS claims 100 percent accuracy in stopping AI hallucinations

    Dec 17, 2024

    4 min

  • The UK leads global AI innovation with advanced readiness, business adoption, and major investments, changing industries with agentic AI.
    Technology & Innovation

    Salesforce backs the UK’s role in driving agentic AI growth

    Dec 17, 2024

    4 min

  • Alibaba Cloud redefines AI collaboration with strategic programs, global partnerships, and tailored solutions driving innovation worldwide.
    Technology & Innovation

    The bold strategy behind Alibaba Cloud’s AI overhaul

    Dec 17, 2024

    4 min

  • Windows Recall aims to redefine productivity with AI-driven screen search but stumbles with poor integration, weak AI and device limitations
    Technology & Innovation

    Microsoft’s Windows Recall shows promise but fails to impress

    Dec 17, 2024

    5 min

  • AI is improving martech with custom solutions, smarter data use, and modular tools, helping marketers outpace shifting demands.
    Technology & Innovation

    AI is changing the rules in martech for everyone

    Dec 17, 2024

    4 min

  • Transform content marketing with AI-driven systems that organize assets, target audiences, and streamline campaigns, all on budget.
    Marketing & Growth

    7 ways automation takes the chaos out of content marketing

    Dec 12, 2024

    4 min

  • Holiday ecommerce surges with $77.4B spent pre-Cyber Week. Mobile leads, AI transforms shopping, and discounts fuel big-ticket sales.
    Industry Insights

    Holiday eCommerce spending soars past record predictions

    Dec 12, 2024

    4 min

  • AI is reshaping software development, cutting timelines, evolving roles, boosting collaboration, and fueling exponential demand growth.
    Strategy & Transformation

    Five big shifts AI brings to software development

    Dec 12, 2024

    4 min

  • The tech industry defies challenges with growth, AI innovation, and smart strategies, shaping a future fueled by talent and resilience.
    Strategy & Transformation

    How the tech industry is defying global economic challenges

    Dec 10, 2024

    4 min

  • AI adoption and hybrid cloud will driving a $723B surge in cloud spend by 2025, with SaaS, infrastructure, and platform services leading here.
    Strategy & Transformation

    Global cloud spending to hit $700B as businesses double down on AI

    Dec 5, 2024

    3 min

  • Tech giants reshape AI with integrations, startups battle valuation risks, and marketers manage innovation vs. cost-efficiency dilemmas.
    Technology & Innovation

    Are we watching an AI bubble about to burst?

    Dec 5, 2024

    5 min

  • AI succeeds when tech meets human insight. Empower your workforce with adaptability, soft skills, and inclusivity to unlock its full value.
    Strategy & Transformation

    Why great AI strategies start with your team

    Dec 5, 2024

    5 min

  • AI agents are automating work, boosting productivity, and reshaping roles. Learn how they’re transforming business operations and strategy.
    Strategy & Transformation

    What to expect as AI agents enter the workforce

    Dec 5, 2024

    4 min

  • See how AI is transforming coding by automating tasks, accelerating workflows, and empowering developers, and balances with human input.
    Technology & Innovation

    The shift in software development everyone’s talking about

    Dec 3, 2024

    4 min

  • Go evolves with advanced hardware, AI-focused tools, and built-in security, delivering unmatched performance and scalability for developers.
    Product Design & Research

    Go language adapts for high-performance and AI systems

    Dec 3, 2024

    3 min

  • From AI agents to seamless business integration, Microsoft’s Azure AI Foundry transforms automation with secure, scalable, and smart tools.
    Technology & Innovation

    Azure AI Foundry is changing the way we build AI applications

    Dec 3, 2024

    4 min

  • Secure generative AI with governance that protects data, ensures compliance, and maximizes business potential—without the risks.
    Product Design & Research

    How to secure genAI while staying compliant

    Dec 2, 2024

    5 min

  • AI fuels marketing growth with 94% seeing revenue gains. See how skills, investments, and innovation redefine the industry’s future.
    Marketing & Growth

    Marketers are doubling down on AI investments for 2025

    Nov 28, 2024

    4 min

  • Focus on AI, analytics, and strategy to dominate in 2025. See how strong teams, data insights, and smart GTM investments drive growth.
    Marketing & Growth

    The future of go-to-market strategy and what’s changing

    Nov 28, 2024

    6 min

  • AI chatbots shine in creativity but fall short on accuracy, often hallucinating or overestimating confidence. Use wisely, verify always.
    Technology & Innovation

    What everyone gets wrong about the intelligence of chatbots

    Nov 26, 2024

    6 min

  • AI is transforming product teams, driving innovation with smarter tools, data insights, and new skills to stay ahead.
    Product Design & Research

    Why AI needs a new kind of product development team

    Nov 26, 2024

    5 min

  • Manual QA thrives alongside automation and AI, catching real-world issues, improving UX, and keep software aligned with user needs.
    Product Design & Research

    Why manual QA is far from obsolete, despite the rise of AI

    Nov 26, 2024

    4 min

  • Consumers expect AI to deliver, but trust, transparency, and value are lacking. The future’s bright, but brands must prove their worth.
    Marketing & Growth

    Consumers want more from AI and they’re not quiet about it

    Nov 26, 2024

    6 min

  • AI thrives on clean, precise data—not just volume. Poor data quality stalls projects, while curated datasets unlock true performance.
    Strategy & Transformation

    What’s stopping your AI models from succeeding?

    Nov 26, 2024

    5 min

  • AI-driven marketing is shifting fast. See how autonomous systems transform campaigns, roles, and skills for a smarter future.
    Marketing & Growth

    Autonomous AI pipelines are the next big thing in marketing

    Nov 21, 2024

    5 min

  • GenAI transforms retail with personalization, seamless integration, and smarter shopping, building trust through value and transparency.
    Industry Insights

    How retailers can build consumer trust while using genAI

    Nov 21, 2024

    5 min

  • AI dominates 2025 IT priorities as leaders face soaring cloud costs, risky generative projects, and tech giants driving innovation forward.
    Strategy & Transformation

    AI dominates IT spending plans for 2025 despite cost challenges

    Nov 21, 2024

    5 min

  • Data fuels growth and innovation. Learn how smart data strategy drives competitive edge, guards assets, and powers AI for real business wins.
    Strategy & Transformation

    Data could be the biggest asset your company isn’t using

    Nov 21, 2024

    5 min

  • Accurate revenue forecasting thrives on data science, AI, and collaboration, turning raw insights into reliable guidance for smart decisions.
    Strategy & Transformation

    How to build accurate revenue forecasts with DataOps and AI

    Nov 21, 2024

    5 min

  • Generative AI excites, but 85% of projects fall short. Poor data, rushed cloud spending, and weak strategy stall success. Leadership is key.
    Technology & Innovation

    Cloud giants profit as generative AI projects struggle to deliver

    Nov 13, 2024

    6 min

  • Agentic AI offers adaptable automation, capable of independent decisions in complex tasks, but need major technical groundwork to implement.
    Strategy & Transformation

    Agentic AI could change automation, but is it too soon to invest?

    Nov 13, 2024

    4 min

  • Generative AI drives real business gains, but success lies on data readiness and updated infrastructure—setting leaders apart in AI's rise.
    Strategy & Transformation

    Building a profitable case for Generative AI in your strategy

    Nov 13, 2024

    3 min

  • Google leverages AI for growth, creating 25% of new code and driving record revenue, while facing regulatory scrutiny in search and ads.
    Technology & Innovation

    AI now generates over 25% of Google’s new code

    Nov 12, 2024

    2 min

  • Microsoft’s autonomous AI agents handle complex tasks independently, boosting business efficiency and freeing teams for high-value projects.
    Technology & Innovation

    Microsoft to release AI agents that automate complex tasks in November

    Nov 12, 2024

    4 min

  • Explore top data analytics trends, from AI integration to data sharing, helping businesses with smarter, data-driven insights and strategies
    Technology & Innovation

    Changing data into powerful business insights you can use today

    Nov 12, 2024

    4 min

  • GitHub Copilot’s Stack Overflow extension supports developers with instant, trusted insights, simplifying coding and boosting productivity.
    Technology & Innovation

    What the new partnership between GitHub Copilot and Stack Overflow actually means

    Nov 12, 2024

    5 min

  • Optimize Agile & DevOps for SaaS and low-code with lean teams, AI copilots, and agile governance. Boost speed, control risks, drive results.
    Product Design & Research

    Kickstarting Agile and DevOps with SaaS and low-code

    Nov 12, 2024

    4 min

  • Engage consumers with adaptive, trusted content across search, social, and AI platforms. Build relevance in a changing digital market.
    Marketing & Growth

    The future of marketing is search, social media, and AI

    Nov 12, 2024

    3 min

  • Automate workflows with Asana’s AI Studio, a no-code tool enabling efficient task management, custom AI models, and safe, scalable automation.
    Technology & Innovation

    No-code AI agents now possible with Asana’s new AI studio

    Nov 7, 2024

    4 min

  • Tap into real productivity in software by focusing on outcomes, not hours or code volume. Quality solutions go beyond outdated metrics.
    Leadership & Management

    Why treating developers like factory workers kills innovation

    Nov 7, 2024

    4 min

  • See how AI is transforming enterprise productivity, security, and marketing while open-source and edge AI models keep innovation accessible.
    Strategy & Transformation

    Gartner forecasts AI agents will reshape work, but hype fades fast

    Nov 7, 2024

    7 min

  • Enterprise AI shifts from experiment to invaluable, driving rapid adoption and spending as businesses change their strategies.
    Strategy & Transformation

    Enterprise AI takes center stage as a must-have for success

    Nov 7, 2024

    5 min

  • GenAI improves martech, automating tasks and personalizing customer engagement. Discover how it drives growth and efficiency for brands.
    Marketing & Growth

    Practical applications of generative AI in marketing technology

    Nov 6, 2024

    4 min

  • AI in sales boosts customer insights, personalizes outreach, and accelerates decisions, creating stronger customer connections and growth.
    Strategy & Transformation

    Maximizing sales success with AI-powered tools and personalization

    Nov 6, 2024

    3 min

  • AI-driven insights redefine marketing, offering real-time engagement data that outperforms traditional tools and fuels competitive growth.
    Marketing & Growth

    How AI can pinpoint your true audience for smarter marketing

    Nov 6, 2024

    3 min

  • Explore how AI is transforming business, from leadership to security, revealing new ways for brands to innovate and thrive
    Technology & Innovation

    How AI will reshape lives and livelihoods by 2025

    Nov 1, 2024

    4 min

  • Reduce IT downtime with automation, proactive monitoring, and AI-driven responses for resilient, adaptive systems that keep business running
    Technology & Innovation

    The best ways to slash IT downtime and keep systems flowing

    Oct 31, 2024

    5 min

  • Discover proactive strategies to outsmart ransomware threats, protect data, and improve business resilience against evolving cyber risks.
    Strategy & Transformation

    What every leader needs to know about the ever-growing ransomware threat

    Oct 31, 2024

    5 min

  • Generative AI disrupts legal workflows, streamlining eDiscovery and billing, driving cost-effective, efficient solutions in law firms.
    Industry Insights

    Will GenAI adoption be the end of hourly billing in law firms?

    Oct 31, 2024

    7 min

  • Maximize AI ROI with governance strategies that reduce waste, ensure compliance, and turn complex projects into valuable assets.
    Strategy & Transformation

    How governance can stop AI spending rot and drive value

    Oct 31, 2024

    6 min

  • Mastering AI means pairing tech skills with AI tools to build scalable, adaptive projects that improve functionality and user experience
    Technology & Innovation

    How core tech skills are shaping the future of AI innovation

    Oct 31, 2024

    5 min

  • Generative AI transforms entry-level jobs by automating tasks, boosting productivity, and accelerating career growth through strategic roles.
    Leadership & Management

    64% of leaders believe GenAI will shift entry-level job focus to strategy

    Oct 31, 2024

    7 min

  • MariaDB's future depends on AI innovation and cloud strategy under new leadership, as it faces fierce competition and key client losses.
    Technology & Innovation

    MariaDB’s next move is a new CEO and a bold future

    Oct 28, 2024

    5 min

  • SCION architecture redefines internet security by giving businesses control over data routes, making networks invisible to bad actors.
    Technology & Innovation

    How SCION architecture powers a safer, next-generation internet

    Oct 28, 2024

    10 min

  • Tap into the full potential of AI by focusing on data curation and specialization.
    Technology & Innovation

    Why precise data curation is key for effective large language models

    Oct 28, 2024

    8 min

  • AI’s impressive but fragile reasoning struggles with complexity. Human oversight is key to handling its limits in critical applications.
    Technology & Innovation

    Apple researchers say today’s AI isn’t as smart as we think