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As third-party cookies phase out, the ad industry pivots to AI and alternative data strategies like identity graphs and data clean rooms to maintain targeted advertising without compromising privacy.
May 9, 2024
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4 min
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Apr 26, 2024
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Apr 5, 2024
The surge in Connected TV (CTV) ads reflects a change in consumer habits, with a growing preference for streaming services. This has been driven by the desire for on-demand content and the adoption of smart devices, challenging advertisers to adapt to a market where linear TV's relevance is waning.
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Feb 7, 2024
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Dec 22, 2023
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