Shopping online has become a normal activity across the world. An ever-growing demand has launched a race between marketers to reach and retain consumers effectively, making digital transformation crucial to stay ahead of the competition.
Today, customers look for convenience over brand loyalty, favoring better pricing, ease of pick-up, and timely order deliveries & returns. Brands, on the other hand, leverage omni-channel marketing coupled with direct-to-consumer platforms providing a seamless purchase & payment experience, robust warehousing & delivery, smart location-based merchandising, and deeper insights into customer behavior to offer personalized recommendations.
The technological landscape shaping tomorrow’s eCommerce success is rich and complex. Okoone helps marketplaces, e-merchants and brands make the right technological choices and operate their platform in a way that maximizes customer reach, engagement and conversion—while reducing operational costs & logistical challenges, and increasing customer satisfaction.