What is Shopify?
Shopify is a popular e-commerce platform that provides small businesses with a powerful and easy-to-use online store to sell their products or services, offering a modern online store with a user-friendly dashboard that helps businesses manage their store and sales performance. Shopify is a Canadian multinational based in Ottawa, Ontario, developing the proprietary Shopify platform, primarily aimed at providing organizations with a retail point-of-sale system and customer engagement tools.
As an all-in-one sales platform, Shopify gives businesses tools to sell online through social media sites, seller marketplaces, blogs, websites, email, text, and chat – and provides additional integration with in-person selling tools, such as point-of-sale (POS) systems for retail stores, pop-up shops, market sales, and subscription-based businesses.
Shopify self-reports to being used by over 2,000,000 businesses across 175 countries, and according to BuiltWith, powers over 4.2 million live websites or just under 4% of the top 10 thousand websites, as of April 2023.
Shopify’s popularity in the eCommerce industry
Shopify is a software-as-a-service (SaaS) platform with store subscription plans with fees that are tailored to meet the needs of organizations at any scale – though most commonly small to medium size enterprises – with its range of store subscription plans, including the Lite plan, which provides businesses with mobile POS sales and a Buy Button to sell products on an existing website or social media platform. Shopify’s other plans come with a suite of business management tools to handle product sourcing, sales, inventory tracking, payment processing, shipping, customer accounts, marketing, reporting, etc.
“With the increasing popularity of online shopping, having an eCommerce store is essential for businesses of all sizes.”
With the increasing popularity of online shopping, having an eCommerce store is essential for businesses of all sizes. Shopify has become a leading platform for e-commerce due to its simplicity, ease of use, and extensive customization options. To extend its functionality, various Shopify Apps available in the Shopify App Store, providing additional features to enhance their ecommerce and point-of-sale app capabilities. Shopify is an excellent option for both beginner and advanced businesses, including dropshippers, high-growth, and direct-to-consumer (D2C) brands.
A brief history of Shopify
Shopify was founded in 2006 by Tobias Lütke and Scott Lake after Lütke created his own eCommerce platform using Ruby on Rails. In August 2013, Shopify announced the launch of Shopify Payments partnership with Stripe to enable merchants to accept payments without requiring a third-party payment gateway. Shopify announced integration with Amazon in January 2017, which finally let merchants sell on Amazon from their Shopify stores.
Shopify’s technological developments in the 2020s include rebranding Shopify Pay to Shop Pay and Arrive to Shop, combining customer-facing features under a single brand. Shopify also made several acquisitions, including Primer, Dovetale, and Deliverr, and formed partnerships with Alipay, JD.com, Twitter, and PayPal to expand its offerings and services. In 2022, Shopify introduced Linkpop, a product to create a branded, social marketplace through which merchants can advertise and market their products via links to be added on social media channels.