The “Cloud first” era provides lessons for the emerging “AI first” trend

Enterprises rushed into the cloud. Between 2010 and 2016, the general belief was that moving everything to public cloud platforms would lead to massive cost savings, higher performance, and scalability that legacy infrastructure couldn’t match. It didn’t entirely work out that way. The reality was more complicated, and more expensive.

Many companies shifted workloads without optimizing them for the cloud. They didn’t factor in long-term operational costs, underestimated complexity, and overlooked governance. Egress fees, sprawl, and inefficient architectures added up fast. What started as an efficiency play became a bloated operating expense. That’s why today, large enterprises are bringing workloads back to on-prem or hybrid environments.

Now we’re seeing the same early patterns with AI. There’s massive enthusiasm, especially among executive teams under pressure to “do something with AI.” But too many organizations are deploying AI just to say they have. They’re not asking the right questions, they’re not planning for scale or cost, and they’re not preparing their infrastructure or data. That’s dangerous. If AI isn’t integrated with clarity and discipline, costs will blow past projections, and returns will stay low.

If there’s one thing to take from the cloud-first sprint, it’s this: technology adoption without a strategy is a gamble. The stakes are higher with AI. The promise is bigger, but so is the potential loss.

Rushed technology adoption without strategic planning leads to suboptimal outcomes and wasted investment

Momentum is a double-edged sword in tech adoption. When “cloud” became the go-to term, boards and C-level teams pushed hard to adopt, fast. Strategy came later, often after costs had ballooned or migrations had stalled. Fear of falling behind outweighed rational planning. That led to poor execution across industries.

The same behavior is repeating with AI. Executives are starting projects without knowing how AI fits the actual business objective. They’re labeling initiatives “AI First” without confirming if AI is even the best tool. That’s not leadership, it’s reactive.

Projects run by momentum instead of strategy fail quietly at first. Then they fail expensively. A misplaced AI initiative can cost five to seven times more than traditional application development. That number isn’t abstract; it’s based on observed failures in AI deployments that lacked proper scoping, planning, and oversight.

If you don’t have a clear use case, if the data isn’t in shape, and if your teams aren’t trained to work with AI, then you’re not ready. Launching anyway doesn’t give you an edge. It exposes you to technical debt, unmet ROI, and brand risk.

Being first matters. But being right matters more.

AI must be evaluated for appropriateness and value before implementation

AI has transformative potential, no question. It can accelerate decision-making, automate repetitive processes, and open up entirely new product and service lines. But not every business problem requires an AI solution. Some executives are defaulting to AI simply because it’s trending. That’s not how value is created.

When AI is applied without a precise goal, it drains resources. Most AI models require substantial compute power, training data, and maintenance. If the problem being solved doesn’t justify that investment, your team is spending time and money chasing minimal returns. ROI disappears when AI is misaligned with your objectives.

Decision-makers need to ask hard questions before pushing an AI-first strategy. What is the outcome we’re targeting? What does success actually look like? Could we solve the problem with a simpler, more cost-effective method? Too often these questions are skipped because AI feels impressive or necessary. But transformative technologies don’t excuse poor judgment.

Skip this step, and you risk building a system that’s either irrelevant or overbuilt. AI solutions aren’t inherently superior, they just need to be the right fit.

A successful AI strategy requires pilot projects, adaptable systems, and a disciplined approach

If you want long-term success with AI, don’t start with scale. Start with precision. Narrowly scoped pilot projects allow your organization to test hypotheses, measure impact, spot hidden risks, and understand total cost before anything goes live at scale. This is where value starts becoming visible.

The rate of change in AI is fast. What’s cutting-edge today will be routine in a year. That’s why rigid systems fail. Your AI architecture needs modularity and flexibility. If the system can’t evolve as models and tools improve, you’ve already limited your future options. You’ll either overspend on fixes or rebuild from scratch.

That’s avoidable. Treat early-stage deployments as a way to gather data, on performance, costs, and operational requirements. Then design your infrastructure around agility. You want a system that can absorb new capabilities and integrate them without disruption. That takes planning, but it pays off.

AI should scale because it works, not because it was launched with a lot of enthusiasm. A disciplined rollout saves companies from becoming locked into outdated models or bloated integrations. Get it right at the small scale first, then expand with confidence.

Data readiness is foundational to effective AI implementation

AI depends on high-quality data. That’s not optional, it’s structural. If your data is fragmented, inconsistent, or inaccurate, AI outcomes will be weak. Too many organizations jump into AI without doing the preliminary data work. This undermines everything that follows.

Before deploying AI, enterprises must evaluate the state of their data. This includes checking for accuracy, standardizing formats, eliminating duplicates, and ensuring the data is recent enough to be relevant. Then there’s access. Your systems need clean pipelines, paths that connect your data to the AI models in real time or near real time. Without this, model performance degrades.

Poor data design has consequences. It inflates cloud storage and compute costs. It forces engineers to spend time cleaning up problems when they should be optimizing outcomes. It creates delays that ripple across your operation.

Executives need to fund and prioritize data quality initiatives before any large-scale AI build. If the data isn’t ready, the AI won’t deliver. That’s not a technical nuance, that’s the core of value realization.

Skills and talent are essential to realize AI’s potential

You can license the best AI tools on the planet. That won’t matter if your people don’t know how to use them. Tools alone aren’t enough. What matters are the teams behind the tools, engineers who understand machine learning, product managers who can define AI use cases, compliance officers who grasp AI’s risk profile.

Most companies are underestimating the talent gap. Deploying AI isn’t just a tech function, it’s a cross-functional shift. You need infrastructure specialists to oversee compute environments, data engineers to maintain pipelines, and AI practitioners to tune models. You also need line-of-business teams who understand enough to question outcomes and validate decisions.

Investing in upskilling should be part of the strategy. So should hiring, or partnering with, people who’ve worked with advanced AI before. You’re not looking for followers; you’re looking for people who can guide the organization through increasingly complex environments.

Without this mix of skill sets, AI projects stall. Best case, they underperform. Worst case, they introduce errors or exposure that damage the brand. AI adoption is only as strong as the team that supports it.

Strong governance is required to manage AI risks

AI brings serious performance benefits, but it also introduces complex risks. These include privacy breaches, biased outcomes, security vulnerabilities, regulatory violations, and decision-making errors that can’t be easily traced or reversed. If governance isn’t built into the foundation of your AI strategy, you’re exposing the business.

Governance isn’t just documentation. It’s a living structure. It covers how models are trained, how data is handled, how decisions are monitored, and how systems respond to unforeseen outcomes. Companies running AI without governance frameworks risk creating systems that go unchecked, systems that generate decisions no one can fully explain or defend. That doesn’t scale.

New regulations continue to emerge across key markets. From the EU’s AI Act to evolving U.S. guidelines, enterprises must answer for where AI data comes from, how models make decisions, and how outcomes are validated and managed. Noncompliance won’t be treated lightly, not by customers, not by regulators.

Executives need to ensure internal controls and risk management processes stretch to include AI. This means setting up review protocols, bias audits, access control policies, and clear procedures for incident response. It also means defining AI ownership at the executive level, so accountability is embedded.

Responsible AI isn’t a competitive advantage, it’s a requirement. The absence of strong governance doesn’t just threaten operational stability, it directly increases regulatory exposure and long-term reputational risk. If you can’t explain your AI systems clearly and confidently, you’re not ready to scale them.

Concluding thoughts

AI has the potential to redefine how businesses operate, but only if it’s done right. Moving fast without thinking clearly doesn’t create advantage. It creates exposure. The cloud boom taught us that unchecked enthusiasm, poor planning, and weak execution turn innovation into liability. That playbook is repeating itself with AI.

C-suite leaders need to lead with clarity, not just ambition. Strategic questions must come before implementation. Data must be cleaned before models are chosen. Teams must be trained before tools are deployed. And governance can’t be an afterthought, it needs to structure everything from day one.

This isn’t about slowing down. It’s about getting it right. The cost of misalignment with AI isn’t just budget, it’s reputation, compliance, and long-term relevance. The companies that build deliberately now will find themselves ahead later. The ones that don’t will spend years fixing what rushed decisions broke.

Alexander Procter

June 13, 2025

8 Min