By 2026, it is predicted that 30% of new applications will use AI to create personalized and adaptive user interfaces. This substantial increase from the current less than 5% is driven by the boundless capabilities of intelligent applications, with benefits like improved customer experiences and improving product stickiness forcing this change.

Intelligent applications’ capabilities

Intelligent applications have the phenomenal capacity to learn from data and user interactions, adapt their responses, and autonomously improve decision-making processes. Generative AI consists of a broader range of applications. The built in intelligence lets applications grow and improve constantly, setting them apart from traditional applications. The ability to analyze vast datasets, identify patterns, and make informed decisions is one of the most important features of intelligent applications.

Three unbeatable benefits of AI in applications

Intelligent decision-making: The foremost benefit of AI in applications is the ability for a systematic approach to decision-making. These decisions are not static, they are continuous, contextual, and interconnected. Unlike traditional applications, which rely on predefined rules, intelligent applications can adapt and refine their decision-making processes based on real-time data and changing circumstances.

Adaptive experiences: AI-driven applications are unbeatable in their user experiences. Through technologies like chatbots and natural language interfaces, these applications can hugely better respond to user needs. Chatbots provide instant customer support, answering queries and resolving issues 24/7. Natural language interfaces means users interact with applications in a more human-like manner, making technology more accessible and user-friendly.

Process augmentation and transformation: Perhaps one of the most significant advantages of AI in applications is the potential to automate and improve business processes in ways traditional apps cannot. These applications can analyze workflows, identify bottlenecks, and suggest improvements. They automate repetitive tasks, freeing up human resources for more strategic and creative endeavors. 

Drivers of popularity

The integration of intelligence into applications is a nearly unbeatable strategy. Companies can offer distinct selling points that resonate with customers seeking more tailored and efficient solutions.

Adopting intelligent applications leads to cost reduction. Over time, the expenses associated with developing and implementing AI technology have significantly decreased. This cost reduction has made AI accessible to a broader range of players in the market. Consequently, businesses of all sizes can now explore the numerous advantages of AI.

As success stories continue to surface, organizations are growing more confident in the potential of AI to deliver positive outcomes. This increased confidence is powering the momentum behind AI-enhanced solutions, as businesses strive to make the most of the capabilities of intelligent applications.

Strategies for tech leaders

For tech leaders maneuvering through the exciting yet challenging field of intelligent applications, here are some strategic guidelines:

Focus on impactful use cases: Start by identifying well-known, challenging problems that your intelligent application can address effectively. Target areas where AI can make a significant difference.

Develop a strategic decision model: Building intelligent applications demands careful consideration of whether to build capabilities in-house, acquire technology from external sources, or form strategic partnerships. A well-thought-out decision model can help lead to informed choices that align with an organization’s goals.

Assess revenue potential: Assess the value an intelligent application can bring to customers and the unique outcomes it can deliver. Understanding the revenue potential of solutions will guide pricing strategies and revenue generation efforts.

Alexander Procter

February 12, 2024

3 Min read