Tech companies exaggerate the capabilities of generative AI systems

Let’s be real about what’s happening in the AI space. There’s a significant disconnect between what tech companies are marketing and what generative AI systems are actually capable of doing. If you watched Google I/O this year, or Microsoft’s Build event, you heard promises about AI tools like Gemini and Copilot solving full-spectrum business challenges, writing legal contracts, managing complex tasks, or even replacing human decision-making in real time. Sounds impressive. But it’s not grounded in the current reality of the technology.

These systems, whether it’s Gemini, ChatGPT, or Claude, are powered by large language models. LLMs don’t “think” the way people do. They don’t understand logic, context, or the implications behind what they say. They’re basically pattern-recognition systems. They look at massive datasets, figure out which words tend to follow other words, and generate strings of text that seem plausible. It’s stats, not thinking.

What we’re seeing is massive overextension. You’ve got these tools being dropped into search engines, productivity apps, legal workflows, and customer service operations. They’re being branded as intelligent collaborators, but that narrative is misleading. They can help, yes. But we’re not talking about systems with genuine understanding or accountability. That matters, especially when you’re making business-critical decisions that can impact millions of customers or billions in revenue.

Executives need to look at these tools for what they are: sophisticated auto-completion systems. Useful? Potentially. Game-changing? Not without human oversight and a clear understanding of the tech’s boundaries. Right now, a lot of the AI hype is built on unfounded confidence. Smart leaders will see through that and deploy with intent, not impulse.

Generative AI tools frequently produce inaccurate or fabricated information

It’s not just that AI tools aren’t perfect, it’s that they don’t even know when they’re wrong. And they don’t tell you when they are. That’s a serious problem if you’re using them in legal, financial, or technical contexts. Because when these tools get it wrong, they usually get it very wrong, and with absolute confidence.

Take the real-world examples. Anthropic, the company behind the Claude chatbot, had its platform fabricate a legal citation that ended up in a court filing. Result? A public apology and a credibility hit. A week earlier, a California judge flagged multiple AI-generated legal arguments as completely inaccurate. Another company discovered its AI-powered customer support tool was generating fake company policies. These aren’t rare one-offs. They’re what’s happening right now, and they’re multiplying.

There’s also the issue of confidence. These models don’t just give you wrong information; they deliver it with the same tone they use when they’re right. That gives your teams a false sense of certainty and opens the door to liabilities you can’t afford to absorb. You can’t afford to enter a contract, push line-of-code to production, or approve a compliance-related document based on an AI model that has no understanding of facts, just statistical guesses.

The bottom line is simple. These tools will give you a polished answer. But sometimes that answer is fiction. And right now, the systems aren’t capable of distinguishing fact from falsehood. This isn’t a software bug. It’s how they work. That’s the architecture.

Executives, especially those in legal, compliance, and engineering functions, need to think clearly here. Use AI as a tool, not as a source of truth. Integrate human review cycles. Build in verification processes. Because every time an AI-generated hallucination, yes, that’s the industry euphemism, makes it into your systems or your decisions, it’s your brand and your responsibility on the line.

Slight improvements in accuracy can cultivate a dangerous false sense of security

There’s something more dangerous than obvious failure, and that’s failure you don’t notice. That’s where we are with generative AI models. When they make mistakes all the time, it’s easy to spot. But when their success rate climbs to 80 or 90 percent, the errors become subtle, and that’s when people stop questioning the output. That’s an issue not many are talking about, but it’s critical.

When an AI system gives you a wrong answer that looks completely believable, it’s more likely to slip through. Your teams might stop fact-checking. Your processes might assume accuracy. And once mistakes are baked into decisions, you lose both control and accountability. That’s not just poor execution, it’s operational risk hiding inside what looks like high efficiency.

Now, it’s important to understand that a 90 percent “correctness” rate in this context doesn’t mean the system gets 90 out of 100 questions right with absolute clarity. It means that for certain tasks, like writing, coding, or answering questions, the answers are likely to appear accurate, even when they’re not. This blurs the line between true productivity gains and silent exposure to failure.

If you’re simply measuring how impressive the language sounds, you might think you’re ahead. But if even 5 percent of your AI-generated legal clauses, financial summaries, or policy documents are wrong, that’s compounded risk at scale. And most people won’t realize those errors until it’s too late.

C-suite leaders need to implement strict review controls and remember that greater fluency isn’t the same as greater intelligence. You don’t need perfection from these systems. But you do need awareness of where and how they fail. That’s the discipline that separates smart deployment from blind optimism.

Enterprise adoption of generative AI is rapidly accelerating

Here’s what doesn’t make sense: The track record of generative AI shows high error rates and documented unreliability, yet companies are still fast-tracking these systems into core operations. A recent report cited in the piece reveals that 50% of tech executives expect generative AI agents to operate autonomously in their companies within two years. Not as support tools, but as active, unsupervised systems.

That would be ambitious even if we were dealing with mature, transparent, deterministic technology. But we’re not. Generative AI systems remain probabilistic and non-deterministic. That means you don’t always get the same answer twice, and you can’t always explain why the system made the choice it did. In critical enterprise environments, that’s a problem, not a feature.

Right now, the momentum is driven by fear of falling behind. Companies see competitors experimenting with AI and assume they need to show similar levels of adoption to appear relevant to markets, boards, and investors. That’s understandable. But rapid implementation without clear-eyed scrutiny introduces complexity and operational debt at every level. It increases the likelihood of procedural errors, data mismanagement, and flawed decision-making that may not surface until the damage is done.

This is about more than caution. It’s about judgment. If you’re deploying AI to replace humans in business workflows, you need resilience. And AI systems, in their current form, are not independently resilient. They break in unpredictable ways. That needs to be built into your deployment assumptions, not addressed after the fact.

Executives must own the pace and boundaries of adoption. This isn’t about slowing down. It’s about getting smart fast, understanding how, when, and where the system’s blind spots can become your company’s liability. There’s no upside in deploying automation that isn’t fully understood. The goal isn’t adoption, it’s competitive edge through controlled, intelligent use.

Generative AI can be an effective tool when used for narrowly defined, supportive roles

Let’s clarify what these AI systems actually do well. They’re capable of generating structured content, summarizing data, organizing preliminary ideas, and automating repetitive, low-risk tasks. If you understand that, and you design for it, they can create measurable value without exposing your business to unnecessary risk. This isn’t about limiting ambition, it’s about clarity of function.

Tasks like helping build meeting notes, producing first-draft presentation slides, or quickly generating a customer email template? These are low-impact, high-volume activities where AI can streamline workflow and save time. It can also support team brainstorming or compile inputs rapidly from unstructured data, provided you’re not relying on it to draw strategic conclusions or make independent judgments.

The issue arises when attempts are made to stretch these systems beyond their current boundaries, expecting them to apply reasoning or test logic the way a skilled human would. When AI is used to deliver financial assessments, legal reviews, or source-verified technical documentation without review, the system starts creating risk instead of removing it.

For executives, the play here is to integrate AI where human oversight isn’t a bottleneck and errors won’t lead to strategic setbacks. The key is defining scope. You don’t want your team using generative models without understanding their limitations. Nor do you want blind automation in workflows tied to brand trust, legal compliance, or customer safety.

Used correctly, these tools can cut inefficiency in the right corners of your business without compromising integrity. But those results depend entirely on deliberate execution. Anything beyond that is potential vulnerability dressed up as innovation.

The ultimate responsibility for correctly leveraging generative AI lies with the user

Tech companies will keep selling the vision. They’ll highlight breakthrough demos, position AI models as autonomous assistants, and underplay limitations to drive adoption. That’s fine, it’s their job. But let’s be clear: the responsibility for how these tools get used falls directly on the organizations deploying them.

The reality is, current generative AI systems have no internal mechanism for fact-checking or ethical decision-making. They don’t gauge risk, and they don’t learn accountability. Everything depends on the parameters you define and the checks you build around them.

If your business strategy is using these tools to reduce headcount, drive customer automation, or cut human oversight, you need to be honest about what risks that introduces. If you’re using them to supplement workflows without verified procedures for quality assurance, the risk is the same. The decisions matter. And they can’t be outsourced.

This is a leadership problem, not a technical one. Every time an AI-driven mistake gets through, whether it’s a misinformed chatbot, inaccurate financial summary, or fabricated citation, it’s not the system’s fault. It’s an execution failure at the implementation level.

As leaders, the job isn’t to dismiss AI or blindly adopt it based on hype. It’s to align tech capability with business fundamentals. That means investing in frameworks for oversight, keeping humans in the loop where it matters, and correcting course in real time as the tools evolve.

The future of generative AI is full of potential. But it’s value that only unlocks through responsible use. High-impact success here comes from understanding the difference between what’s proven and what’s promised, and acting accordingly.

Main highlights

  • Tech capabilities are overstated: Generative AI tools like Google Gemini and Microsoft Copilot are marketed as intelligent systems but are fundamentally word-prediction engines, not decision-makers. Leaders should align internal deployment goals with what the technology can reliably deliver.
  • Risk of misinformation is high: These models confidently generate outputs that can include fabricated facts, inaccurate citations, and misleading information. Enterprises should implement strict validation systems before integrating AI into legal, financial, or customer-facing workflows.
  • Perceived accuracy creates hidden risk: As AI-generated content becomes more fluent, occasional errors become harder to detect and more likely to be trusted. Leaders should treat partial accuracy as a liability and put fail-safes in place for critical output.
  • Adoption is outpacing oversight: Half of tech executives expect autonomous AI systems to operate in their businesses within two years, despite a growing body of evidence showing unstable performance. Companies should accelerate AI literacy at the leadership level to guide responsible implementation.
  • Use cases must be constrained: Generative AI performs well in defined, low-risk support functions such as summarizing, formatting, and early-stage ideation, but not judgment-heavy tasks. Leaders should clarify approved use cases and restrict high-impact usage without human review.
  • Responsibility falls on the user: Tech providers will continue selling the upside, but execution risk lies within the organization. Executives must own AI deployment strategy, build governance around usage, and ensure teams understand these tools are assistive, not autonomous.

Alexander Procter

June 10, 2025

10 Min